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After a period of complete shutdown, a moribund Universal agreed to sell its (by now) 360 acres (1.5 km 2) studio lot to MCA in 1958, for $11 million.
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The Music Corporation of America (better known as MCA), mainly a talent agency, had also become a powerful television producer, renting space at Republic Studios for its Revue Studios subsidiary. The combination of the studio/theater-chain break-up and the rise of television caused the mass audience to stop visiting theaters, probably forever. MCA takes over īy the late 1950s, the motion picture business was in trouble. However, it was not enough to save the Laemmles, who were removed from the company they had founded.
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Show Boat was released in 1936 and is widely considered to be one of the greatest movie musicals of all time. When Standard called the loan in, a cash-strapped Universal could not pay. Production problems resulted in a $300,000 overrun. It was the first time in Universal's 26-year history that it had borrowed money for a production. Universal was forced to seek a $750,000 production loan from the Standard Capital Corporation, pledging the Laemmle family's controlling interest in Universal as collateral. They would not allow production to start on Show Boat unless the Laemmles obtained a loan. However, Carl, Jr.'s spending habits surprised company stockholders, especially after the costly failure of Sutter's Gold earlier in the year. The end for the Laemmles came with a remake of Show Boat, featuring many famous people from the Broadway stage version, which began production in late 1935. held fast to distribution, studio and production operations. The theater chain was scrapped, but Carl, Jr. Taking on the task of modernizing and upgrading a movie company in the depths of the Great Depression was risky, and for a time Universal slipped into receivership. Nazi persecution and a change in ownership for the parent Universal Pictures organization resulted in the dissolution of this part of the company.
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In the USA, Universal Pictures did not distribute any of this subsidiary's movies, but at least some of them were exhibited through other, independent, foreign-language movie distributors based in New York, without benefit of English subtitles. With movies being able to have sound (those movies were called "talkies"), these productions were made in the German language or, sometimes, Hungarian or Polish. This unit produced 3–4 movies per year until 1936, migrating to Hungary and then Austria in the face of Hitler's increasing domination of central Europe. In 1926, Universal also opened a production unit in Germany, Deutsche Universal-Film AG, under the direction of Joe Pasternak. The name was later changed to Universal Pictures Company, Inc.įollowing the westward trend of the industry, in 1915, Laemmle opened the world's largest motion picture production facility, Universal City Studios, on a 230 acres (0.93 km 2) converted farm just over the Cahuenga Pass from Hollywood. Among them were Mark Dintinfass, Charles Baumann and Adam Kessel, and Pat Powers. On JLaemmle merged IMP with eight smaller companies to form the Universal Film Manufacturing Company, introducing the word "universal" into the organization's name. In 1910, he actively promoted Florence Lawrence, then known as the "Biograph girl", and she became one of the first film stars to be used by a studio in its marketing. That company was quickly renamed the Independent Moving Picture Company, or IMP. In June 1909, Laemmle started the Yankee Film Company with partners Abe and Julius Stern. On a 1905 buying trip to Chicago, he was struck by the popularity of nickelodeons. The founder of Universal, Carl Laemmle, was a German Jewish immigrant, settled in Oshkosh, Wisconsin, where he managed a clothing store.